CAMPAIGN PARTICIPATION

Institute of Swimming campaign

I took part in a marketing campaign with the Institute of Swimming, appearing in photography centred on swimming teaching.

Jack Ruddle taking part in Institute of Swimming campaign photography with young swimmers in a pool.
Swimming teaching in the pool.
ORGANISATION
Institute of Swimming
MY ROLE
Campaign participant
FORMAT
Marketing photography & video

Campaign
overview.

The campaign photographs show different aspects of swimming teaching, from poolside demonstrations and equipment to activities with swimmers in the water.

Taking part brought my experience as a swimming teacher into a different setting: communicating that work through campaign photography.

Campaign
film.

Watch the Institute of Swimming campaign film.

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