TooMuchTorque

The starting point is straightforward: four friends who enjoy getting out in their vehicles, working on them and figuring things out together. The aim is to turn that shared interest into a recognisable media project.

I’m interested in the whole picture — the identity, the way the project looks and sounds, and how the footage can tell a story. The creative work so far has explored a main logo, a compact mark and a consistent set of brand assets.

What the project brings together

• Overlanding trips and time outdoors.
• Vehicle modifications, repairs and practical problem-solving.
• Photography and an interest in cinematic filmmaking.
• A shared visual identity for the channel and its supporting materials.

Where it stands

The project is still being developed. The identity is taking shape while we work out the content and how to bring our different interests together. It’s a personal creative project, rather than client work.

This page shows the developing identity. Finished episodes and public release links will be added as the project progresses.